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It creates the need for skillful management of profiles on the most popular social networks. Each of them has its own characteristics, the knowledge of which, is the key to building awareness of your brand.
However, whether it's running a Facebook, Instagram, Twitter or Linkedin profile, you need to know the answers to a few questions. What is the goal of your social media presence? What kind of content should you publish to achieve it? How important is brand credibility in the world of "social media"? How to manage a crisis in social media? This is the knowledge that will allow you to reach a huge number of customers with your product or service.
These are basic solutions, because basically the limit is only imagination. Regardless of the form of contact with users of the company's Facebook page (and, of course, on other social media), credibility is extremely valuable to you. It is through it that you will gain new customers, but also build a wide audience.
A Facebook or Instagram account is not just about getting likes. It is merely 'thumbs up. What matters most is the greatest possible interaction between the company and its social family. Reliable, fast, not devoid - when necessary - of light form. Not forgetting the opportunities related to advertising and marketingThat the popular social networks provide. And that's how you can describe effective social media fanpage management.
Case study: advertising campaign of a supplement company
Introduction: A company that sells supplements to support the effects of physical activity. New to the market, so the main problem is a lot of competition and lack of recognition.
Objective: To reach a large number of potential customers, to build up the seeds of recognition. The target group in this case is active people (both professional athletes and amateurs).
Solution: The campaign focuses on audiovisual materials. At the initial stage of building the company's brand awareness, they are the best solution. The company creates products that support the effectiveness of physical activity (building muscle mass, recovery, supporting fat burning), so it will be expedient to present the various preparations as intended for everyone. Regardless of ability. This is to be helped by the "amateur" form of photos and videos (selfie, moving camera, etc.) presented on the fanpage.
Case study: creating a Facebook profile for a funeral company
Introduction: A company with several years of experience from a large city (more than 100,000 inhabitants), but recently appeared on the Internet: google business card, website. It also made the decision to create its Facebook profile. One of the main problems is the specific industry. This, in turn, limits to some extent the possible avenues of the content presented.
Objective: Reaching as many city residents using Facebook as possible.
Solution: The profile must meet the needs of users as much as possible. Above all, the emphasis is on the information aspect and customer contact. An interesting solution to improve the latter, can be a bot that - outside of business hours - responds on behalf of the company. This allows streamlining the work of the latter.
To avoid the aforementioned limitation of opportunities, the fanpage should be run in a serious manner on the one hand (for example, information on funeral benefits, etc.), but must not avoid content with a light (even humorous) tone. The latter significantly increase the reach of posts.
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